A white label client refers to a business or individual who purchases products or services from a provider and then rebrands them as their own to sell to their customers. This practice allows the white label client to offer a wider range of products or services without having to invest in the development or production process themselves. Essentially, the white label client acts as a middleman, adding value through their branding, marketing, and distribution channels. By leveraging white label solutions, businesses can focus on their core competencies while still offering a diverse portfolio of offerings to their customers. This arrangement is beneficial for both parties involved, as the provider gains access to a broader market through the white label client's network, while the white label client can quickly expand their product line without the need for extensive research and development.
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