When deciding whether to use video or images in your advertising, consider the following factors:
**Engagement**: Videos tend to capture attention more effectively than images, as they can convey more information and evoke emotions through movement and sound.
**Storytelling**: Videos provide a better platform for telling a story or showcasing a product in action, while images are more static.
**Information**: If you need to convey complex information or demonstrate a process, videos may be more effective.
**Budget**: Creating high-quality videos can be more expensive than producing images.
**Platform**: Consider where you will be advertising - some platforms may favour videos over images, while others may have restrictions on video length or format. I would normally advise a video advert to be no more than 30 seconds
Ultimately, the decision between using video or images will depend on your advertising goals, target audience, and budget.
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