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  • Writer's pictureColin McGreavy

What makes a great Advert?

Updated: Feb 26


A great advertisement typically possesses several key characteristics:

  1. Clear Message: The advertisement should communicate a clear message or idea to the audience. It should be easy to understand and memorable.

  2. Creativity: Great adverts often stand out due to their creativity. They may use unique concepts, humor, emotion, or storytelling to capture the audience's attention.

  3. Relevance: An effective advert is relevant to its target audience. It should resonate with their interests, needs, or desires, making them more likely to engage with the advertisement.

  4. Visual Appeal: Visual elements such as design, color, and imagery play a crucial role in advertising. A visually appealing advert is more likely to grab attention and leave a lasting impression.

  5. Emotional Connection: Ads that evoke emotions such as joy, nostalgia, or empathy tend to be more memorable. Creating an emotional connection with the audience can lead to a stronger impact and brand recall.

  6. Call to Action: A great advert typically includes a clear call to action (CTA) prompting the audience to take a specific next step, whether it's making a purchase, visiting a website, or engaging with the brand in some way.

  7. Originality: Originality helps an advertisement stand out in a crowded marketplace. Unique ideas, approaches, or executions can capture attention and differentiate the brand from competitors.

  8. Consistency with Brand Identity: The advert should align with the brand's identity, values, and messaging. Consistency helps build brand recognition and trust among consumers.

  9. Memorability: A great advert is memorable, leaving a lasting impression on the audience. This can be achieved through creative storytelling, catchy slogans, or unique visuals.

  10. Effectiveness: Ultimately, a great advert drives results. Whether it's increasing brand awareness, driving sales, or changing consumer behavior, the advert should be effective in achieving its intended goals.

By combining these elements in a thoughtful and strategic manner, advertisers can create impactful and memorable advertisements that resonate with their target audience.




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1 Comment


Colin McGreavy
Colin McGreavy
Feb 21

I thought this was very informative…thanks

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