Delivering powerful media & marketing solutions
As used in the advertising or content delivery (online broadcasting) industries. Strategy is concerned with how messages will be delivered to consumers or niche markets. It involves identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages
Social Media Marketing
Today, Social Media dominates the Internet with people spending, on average, around a third of their time on it. Over 2 billion people have active social media accounts, that's a lot of potential customers your business could be missing out on without a strong Social Media presence. Not only that, but search engines are using Social Media as a strong influence on the credibility of a business, as it helps such things as your business's search engine rankings.
What is Digital Media?
Digital media is any media that is encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Computer programs and software; digital imagery, digital video; video games; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.
What is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Branding & Identity
A Brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
Keeping your content on a Video Advert to a length that will ensure your viewer remains captivated is paramount. We advise that a minute is about the right length to keep the viewers attention. Keeping it both simple and informative is the key in maximising the impact of your marketing message.